Does a title really sell a book? The short answer is, yes. You must be careful in choosing your book title because if a book does not attract a reader initially, it will be overlooked and not purchased. The book title is the element that creates the initial attraction to the book. Watch people who

© 2004, John Calder http://www.TheEzine.net That sounds strange, doesn't it? With more surfers, marketers, and potential customers coming online everyday, how on earth can the Internet be considered lonely? For busy marketers working at home full-time, or new marketers who aspire to that, it can

What is Color? Color is light. Light is energy and travels in waves (according to theory) Light waves originate from a source such as the sun, a light bulb, a fire, etc. In these sources of light, there are many different wavelengths. Wavelength is measured from crest to crest in nanometers (billionths

Having been in the printing and design business for most of my life I have seen my share of ‘file it under G' business cards. That said our printing firm fulfills hundreds of business card orders in Canada and the US each week. So what I am about to share with is a matter of opinion. I am of the opinion

Color correcting by numbers for giclee and other digital printing methods Color correcting images on screen for digital output is one of the most problematic issues in digital imaging. What was a task left to pre-press professionals in the past and something of no concern with the general public using