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Secrets to Building Massive Opt-in Lists
by Shelley Lowery
An opt-in list is the absolute most effective marketing tool
available on the Internet. Not only do they provide you with
a direct line of communication with your target market, but
they also enable you to develop a trusting relationship with
your subscribers.
The key to using an opt-in list effectively
...read all
Johnny Appleseed ... A Lesson In Sowing And Reaping
by John Colanzi
Remember the story of Johnny Appleseed? Good old
Johnny would travel from place to place sowing apple
seeds.
As soon as he planted seeds in one place he'd move on
and begin again.
Ezine writing is a lot like that. The seeds are our
articles and we reap traffic, new subscribers and
sales.
So
...read all
YOUR OWN EZINE? THE PROS AND CONS
by Mary Anne Hahn
No doubt about it--having one's own ezine is an excellent promotional tool.
Whether you sell goods or services, publishing an ezine is perhaps one of the
very best online ways to develop and maintain a potential, targeted customer
base.
Should you have your own ezine? It depends on whether it
...read all
7 Ways To Fail At Ezine Publishing
by Jason Potash
Are you looking to build a successful ezine?
If you're destined to fail at ezine publishing, take note
of the following 7 points. How many of these mistakes are
you making right now?
1. Don't collect names from your website(s)
Are you familiar with pop-ups? Some hate them, some love
them,
...read all
Creating Your First HTML Ezine
by Maria Marsala
The Basics
There are two different forms of HTML ezines. HTML =
HyperText Mark-up Language - basically it's the language of
the World Wide Web. It's there, even if you don't know it's
there. The end result of this "code" is a web page you view
through your email program.
There are three types
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