1. Plan Before you start publishing your ezine, create a plan: Who is your audience? Where can you find them? How will you market to them? The more specific, the better. Depending on the planned frequency of publishing (daily, weekly, monthly), you should have between two and four months

Do you use your own virtual server to send out your magazine? I do. Be warned, I have discovered bad things that can happen when you don't check your server before you send to your list. Last week, I was getting ready to send out to my subscribers. Earlier in the day, the owner of the server

Your newsletter should give your readers something of substance and value in each issue. That should be your prime goal. And yet, I see too many ezines giving their subsribers bologna. (Or worse, spam!) Don't fill your newsletter with ads and nothing else. Or hype. Or poor quality material.

You are probably thinking you really don't need to start a newsletter. After all, the Internet is swamped with people offering them. There are thousands perhaps millions of newsletters out there. Why should you offer an electronic newsletter at your web site? It is the easiest way to get free

Having published a Newsletter for over 6 years we've learned a few "tricks". Probably the most important one is that people want to get their information as quickly as possible. They are not willing to wade through tomes of information, no matter how well written, to get the ideas presented in the