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How To Write for the Web
by Amrit Hallan
Among the Web's many peculiarities is the way people read online
text. It took me a lot of time (being a writer who loves to read
the greats like Dickens and Kafka) to realize how impatient and
hurried the general web reader is.
Most of the web readers do not read complete sentences and
paragraphs, unless they are reading a white paper or a piece of
literature. They generally scan the headlines, or the words that
grab their attention. Web readers tend to scan text online and
read text offline. They typically do not read a page from start
to finish on the computer screen. Instead, they scan a site
looking for relevant items and then print pages that contain the
information they seek. You need to apply a style and method to
your Web documents that accommodate this type of reading.
I'm not saying there are hard and fast rules for writing for the
online audience, but if you take care of the following
guidelines, you may find yourself on the comfortable side of the
hedge.
==> TRY TO BE CONCISE CONVERSE WITH YOUR READER WRITE IN A LINEAR FASHION USE LESSER LINKS HIGHLIGHT MAIN POINTS IN THE BEGINNING MAKE COMPLETE PAGES IMPORTANT THINGS FIRST MAKE PRINTABLE PAGES
developer.
He also writes pages that are optimized for search engine
rankings.
Checkout his site, and read more of his writings at
http://www.amrithallan.com
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