'We are all apprentices in a craft where no one ever becomes a master'. Ernest Hemingway Introduction One of the best things about the internet is the freedom that it can give. Within reason, you can talk to anyone, anywhere about mostly anything. It is a great communication tool. Recently,

One of the most common and mis-used phrases relating to the Web is 'Content is king'. More often than not, the truth is more like 'Content is lacking'. This is because Web developers' bosses or clients tend to confuse a good-looking site with one that's useful. It's a legacy from the days of print marketing,

Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as

So you're not sure how exactly to go about writing material for you public relations campaign, and maybe you're not even sure you want to. We're all busy people, right? One the of the best solutions for that is to just hire someone else to do the writing for you. "Wait a minute," you say. "That's going