Who are the undisputed experts you can learn from ? Of course, they are the top Journalists who write Press Releases and always write them in the 3rd person. You could determine what they do and then follow their procedures. BUT ! Wait, that is not enough. It is said, that the "information structure"

Think about it. How many people do you write to during a business day? How many of these people know you only through your words? Okay, so maybe you have shared a few handshakes with some of them. But their opinion of who you are and your worth as an employee or business person may still be judged primarily

Ever sit down to create that winning ad, publicity release or newsletter and couldn't come up with the right words or phrases? You will never make your future until you cure the problem of the Dialog Dilemma. And that means enlarging your personal powers of expression... inserting precision and persuasion

Market while you write with the essential seven "hot selling points." These help you write more focused, compelling copy, make half the edits, have a guide to write your chapters, and speed up the writing process. When you write a book with an angle, you'll sell hundreds, even thousands of copies

You're busy. You've got a bunch of e-mails to send. You hit the keyboard. Wham...bam...out they go. Most go to people you don't know or know only casually. WHOA! Consider this. Every word in those e-mails is creating an image of who you are...particularly with those who don't know you personally