Testimonials are quotations from satisfied customers and clients. They are one of the simplest and most effective ways of adding punch and power to web site sales letter. How do you get and use testimonials? Here are some tips for using testimonials: 1. Always use real testimonials instead of made-up

As a writer for a multitude of projects from web site content to detailed business plans all the way to press releases and promotional material, I've noticed one major difference in writing for the Internet versus writing for other channels of communication. Primarily writing good copy is essentially

Shoving keywords in anywhere they can possibly go is not considered search engine copywriting. Successful SEO copywriting takes planning. Any half-hearted efforts at writing copy geared strictly toward the engines will usually result in a decline in your customer's experience at your site.

by Karon Thackston © 2005 http://www.copywritingcourse.com Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do

Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has become quite common in email marketing. If