1) Think about your Readers When writing ad copy be sure that the average reader can easily understand and relate to it. Put yourself in their place. Would you understand? Would you say, "That's me"? One way to help you write for your readers, is to write just as if you were saying it to their

No matter your profession, chances are you find yourself sitting down to write some kind of document at least once every day. Though many of us don't particularly enjoy it, writing is just one of those things that very few of us manage to get along without. Whatever your current writing project may

Now that you have an active website and ezine, you should be concerned about protecting it! Let's face it, your website is wide open to anyone with an itchy right clicking finger and an Internet connection. Protecting your intellectual property and website content is not as difficult as most people

Somehow we have come to believe more is better, that it‘s a good thing if a search engine pops up with 27,999 entries on a given subject. Yet it‘s because of this very "too muchness" that many journalists have found themselves entangled in the Web. Writers believe they‘ve sold one-time rights to

As a chubby wee lass in Scotland, and a less chubby preteen in Australia,grammarians said words such as colour, vigour and humour, needed a "u". However, after spending almost three years in the U.S., I've learneddifferently, they don't. I rather like it. Just as "u" is unnecessary,writing seems more