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Back to the copywriting basics

You've probably read lots on effective copywriting strategies, how to utilise keywords, and various tricks of the trade for making sure your copywriting is as effective as possible. This is good stuff ... anything that results in a better website is worth reading and absorbing. However, before you
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Things You Might Like to Know about Copyrights

You may be under the false impression that before you can get your text published, you must "get the copyright" to your own written material. You might also think that in order to get the copyright, you must "apply" for it. This is just not so. In the following few paragraphs, I'll give you some
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Features vs. Benefits - The Mystery Revealed

This article may be reprinted provided the resource box's, Web address's and copyright information remain. Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up in short order. Everyone knows that phrase. Everyone knows that features don't
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Web Legalities: Copyright

Important: This article contains opinions and information about copyright law. Keep in mind that I am not a lawyer and have not been a lawyer in any past life that I am aware of. If you have specific questions about copyright law you should contact the appropriate legal resources. People work hard
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Themestream.com Announces They're Closing Their Doors; Perhaps it's time for another door to open?

There are a lot of sore writers out there. Who can blame us? Inkspot.com's demise left many of us scrambling for new sources of community and resources on the web. Themestream.com announced its self-imposed euthanasia today, effective Friday. What does this mean for writers on the web? How are we going
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