How safe is anyone's copyright online? Well imagine my surprise when I clicked on a website link to discover that someone had not only copied my website to their server - but was selling my ebook and undercutting me in the process! Some dishonest person operating from Eastern Europe had literally

Why Dream Merchants Make More Money Copyright 2001, Joanne L. Mason www.moneymakingsalesletters.com Want to know the secret to creating your best sales letter ever? All of the classic copywriters have said for ages that when you help someone else achieve their dreams that you'll never run out of

Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your hand, it can incite a Jihad against you, and it can be

The first thing I learnt after writing my first copy was - it all boils down to how much your copy sells. No matter how good it is, no matter if it beats Hemingway and Dickens in the efficient employment of language, if it does not sell, it is worthless. Whenever you sit down to work on a new copy

What is copyright? No one can reproduce your work with- out your permission - not even a personal letter. How much of a writer's work can be legitimately used? A poem of 40-50 words is generally considered to be OK. Usually one is not allowed to copy substantial amounts of another writer's work