As a direct response copywriter, I (naturally) go through a set process to ensure that my copy hits the mark. A vital part of this process is performing "checks and balances" to ensure that all the important elements are there AND that there are no redundant or response-draining elements. With that,

Today's Quick Tip answers the question "What is advertising?" "Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales." - Claude Hopkins, one of the early masters of advertising and author of My Life in Advertising

Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies? Well then, today's

Here are the top techniques and tricks that today's best copywriters use. Learn them well, remember them always and use them often! 1) Research, Research, Research. The biggest difference between good copywriters and great copywriters is research. Before you start writing your copy, do the work.

Copyright gives the author or the publisher the legal ownership rights to control production, sale and distribution of particular documents or images. Protecting your intellectual property is a vital part of creating and selling your own digitally published works. Registering your copyright