I'm going to show you in the next few moments how to make your sales letters and direct mail several times more powerful. In fact, what I'm about to emphasize to you may enable you to eat more of your competitors market share. Every time before you sit down to write your sales letters or direct

by Karon Thackston © 2002 http://www.copywritingcourse.com It's about 7:00am and time to start my day. While my exact routine varies, one of the first things I always do is check email. As the flood rolls in, I have my finger poised on the delete button… aimed and ready to fire. But then something

Yes it's true. Everything I ever needed to learn about assembling a compelling offer, especially telling the difference between features and benefits, I learned from TV infomercials! Now, just give me a second here. Remember when you first started learning how to write copy? Whether for a classified

Every successful direct mail expert has one. Same with the online experts who continually pull in the big numbers. What is it? The infamous 'swipe file.' Have you started yours? Every so often, you're faced with a blank computer screen and a deadline - your ezine is due, your sales letter needs

Tick, tick, tick. That's the sound of those all important 10 seconds slipping away - the average amount of time a visitor remains at a web site before clicking on. That is, unless you give them a reason to stay. Take a good hard look at your web site - is it optimized in your favor? What does