What is Google looking for in the way of copy? How can you make sure your pages are trusted by Google? Here are some excellent tips straight from the source.

If someone were standing in front of you and told you that they were considering buying my desk from you or from Vendor Z, what would you say to convince them to buy from you?

When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. If you want truly effective SEO copy, you'll take time to learn that keyword use goes beyond the search engines.

Before assuming that every member of your target audience is alike, take some time to do a little research. Then write so that you communicate directly with them on their level. You'll find your conversions rise when you give your visitors the information they want.

After several attempts, I recently received a book contract from a local publisher. This is a very exciting time for a new writer like me and I want to make sure that I do not make any hasty decisions. The terms of the contract are clear and acceptable, however, the publishing company suggests that I