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Viral Marketing techniques

by Baba Jani

The only way to keep up with the latest about viral technique is to
constantly stay on the lookout for new information. If you read
everything you find about viral technique, it won't take long for you
to become an influential authority.

Viral Marketing Technique Contagion


Everyone who's involved in marketing or advertising must master the
art of reaching their target consumers in a fast, effective, easy and
even cheapest way. There are lots of ways and means on how to touch
prospective clients and the television is proven to be the most
effective yet expensive way. Nevertheless, with the fast boom of
technology, the Internet is now also considered as one of the easiest
and comfortable avenue to disseminate product awareness.

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The word "free", perhaps, is the most compelling word in a
marketer's vocabulary and this is basically what Viral Marketing is
all about. From the term itself, which is coined from the word
"Virus", viral marketing is a marketing technique which is similar to
the spread of an epidemic that can reach others through word of mouth
to increase brand consciousness.

Viral Marketing has been popular because it's been proven to be more
efficient than the others. It makes advertising easier, and it can
obtain a high and rapid response rate at a relative low-cost.
Remember, if one likes a particular service, a person will tell it to
his friend then his friend will pass it to her friend, therefore, a
word or mouth marketing starts. However, one main weakness of this
technique is that messages, which are usually send through e-mails
may look like spam mails, thus creating a bad impression on the brand
and without knowing it, the said promotional messages will just be
sent to the e-mail's trash bin.

I trust that what you've read so far has been informative. The
following section should go a long way toward clearing up any
uncertainty that may remain.

One typical example of viral marketing is the Hotmail.com wherein
the tactic goes like this. They give away free e-mail service, then
every message they sent has a simple tag at the bottom which says
"Get your private, free email at http://www.hotmail.com". On the
other hand, those who receives the e-mail will be able to see the
note below the message and it will encourage them to get their own e-
mail address with hotmail since it is just for free then the list
goes on, the propelling of message to reach a number of recipients
hence increasing social networks.

There are several types of viral messages and methods of
transmission. One type is the pass-along message which encourages
users to pass the message to others. One example of this is chain
letters which prompts readers at the end of the message to forward
the e-mail to a number of users believing that they'll get good luck
if forwarded and bad luck if done otherwise. Another form would be
the infamous anonymous matching on ecrush.com which requires a user
to create a list of friends or acquaintances they secretly crush on.
A match only happens if the object of their affection responds by
logging in and does the same. Most of these services allow users to
email anonymous messages notifying them that a concealed person
fancies them. Hopeful romantics become hooked up on this marketing as
they aim to find out if their crush also feels the same for them.

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Also, the process of dissemination can occur in various ways. It may
be through word of web where it converts web-based information into
an e-mail. One classic example is the article from CNN.com wherein
there's a link that encourages someone to send a particular article
to a friend. Another sample would be the word of email, which is
considered to be the most common type. It's just the simple
forwarding and exchanging of e-mails such as jokes and the like. But
perhaps, the fastest mode of transmission would be through instant
messaging such as Yahoo messenger, ICQ, Google and MSN since this is
the most popular among young people and a link referred by a friend
is more likely safe than by some unknown sender through e-mails.

Sometimes marketing companies even offer rewards or special offers
for referring customers, encouraging the use of the aforementioned
methods. Freebies and discounts can be music to the ear of everyone
especially if acquiring them is just as easy as counting from one to
three. This is probably one of the main reasons why marketers prefer
this technique among others.

For a viral marketing technique to be successful, an effortless
transfer of marketing message to others is important and this works
famously on the internet because on the spot transmission is a lot
undemanding and less costly. Also, from a marketing point of view, it
is essential that the message to be transferred is simple to avoid
degradation. In short, the principle of KISS must be followed. Keep
it short and simple so that marketing message would not trigger the
recipient to aim their mouse pointer to the "report as spam" button.

Now you can understand why there's a growing interest in viral
technique. When people start looking for more information about viral
technique, you'll be in a position to meet their needs.

Sincerely,

-Baba Jani
Editor, Healthier Success Tips

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