If you are paying for online advertising in any form, you need to know that you're getting results. So before you place your next ezine ad, let's talk about tracking. There are many different situations where you may want to track clicks such as signature lines, banners, articles, ad swaps and text

For e-commerce sites, it is very important to track and improve conversion ratios. And, in Turning Visits Into Action, many conversion ratio improvement tactics and techniques are explained in detail. But for some e-commerce sites, conversion rates need to be tracked one page at a time. An overall

For most of us involved with web building or e-commerce, hit counting is old news. We all have our hit counters so we have an idea what traffic is like at our site on a day to day basis.Some even go as far as to note times and chart responses to promotions. But as our on-line world evolves, so must

While reading an ebook, I ran across the phrase, "...27,390 visitors a month. Not impossible, but a lofty goal. Let's say, though, that you only want [a much smaller number]." It reminded me that one of my sites is getting a million unique accesses per month. "Well, whoopie for you." I just

Understanding your Website's traffic logs is a crucial component of your online marketing mix. It tells you what your visitors do, of their own volition, so it's "market research that cannot lie!" If you understand what you're seeing, you can make some great strategic and marketing decisions, not