Understanding your Web site's traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it's "market research that cannot lie" - and therefore provides unprecedented insights that can

You HAVE to know how well your ads are doing. You cannot just cast thousands of them into the wind and HOPE that maybe you will get the odd result. You must know where is good for your offer, which ads pull best, etc. You need to test and test some more. Indiscriminate free advertising will not

Site statistics are the underlying visitor details of your site. They can tell you things like: where a visitor came from, what key phrases people are using to find your site on search engines, how many visitors have come to your site, what pages people looked at the most, what pages people looked

Most advertisers and marketers, because they don't test and track the response of various marketing activities, are flying blindly, with little or no idea of what's working - and what isn't. Proper testing and tracking can give you the most accurate and reliable answers to virtually any marketing

Checking your search engine placement progress can be a tedious job, and quite time consuming. Most articles and information on the subject will lead you to use a service like position agent at bcentral, or another tool that will take a keyword from you and let you know how your site is doing