Statistics for Fun and Profit
by Stuart Reid
Using Stats for Promotion -
By Stuart Reid
You can claim interesting things with statistics in your ad copy.
Tricks such as small sample bases, proportions rather than facts,
wide ranges etc can really make the smallest of figures seem
exciting!
For example, "Fastest growing newsletter!" could be 1 subscriber
yesterday and 5 today, a 500% increase :-)
Also, "Read Worldwide!" could be 1 reader in the UK and 1 in the
US! Even, "Most popular Pig-Rearing page on the Net!" (most
probably the ONLY pig rearing page!)
Try, "99% of visitors voted this site the best!" - yeah, in a
survey of 10 visitors...
And don't forget to zoom those graphs in to amplify those small
peaks! Say one month you have an increase of 50 subscribers. Use
a chart that has 8000 on the bottom and 8050 on top. Big jump!
You can make anything seem good if you phrase it right.
Deceitful? Maybe, but it's fair game! Things like this won't
stand up to close examination but for a first visitor or a quick
glance it will look impressive.
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Stuart Reid is the publisher of Netpreneur News and
webmaster of Netpreneur Now! Visit us for weekly
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