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One Guide for Keyword Optimization to improve SE Ranking

by Manish Mathukiya

Keyword marketing - The importance..

In the Field of SEO-Search engine optimization choosing keywords is one of the
most important tasks. You should choose keyword wisely. Choosing keyword is not
a guessing Game but it is an art.

>> Why to choose keywords?



As you probably aware of search engine traffic. Search engine traffic is very
very important for success of any website. It is estimated that approximately 65
to 85% of traffic (average) coming from search engine (however is depends on how
you promote your website). search engine is only way to create highly targeted
traffic. You can improve visitor to sales ratio of your website if you
successfully receive traffic from search engine. Or improve your revenue by
attracting more visitors.

If you are selling Music CDs online. If your website is on top for key Phrase
like "Music CD" on all Major search engines then just think how many people will
search for Music CD in a day?? I think lots of. Now. This is the way you are
getting visitor searching for Music CDs. However there will be lots of search in
a day for term CD like

[1] Software CDs
[2] E-Book CDs
[3] Video CDs
[4] Game CDs etc...

But traffic coming form these terms is Meaningless for you to create sales. So
your page should be relevant only for Key phrases like music CDs, audio CDs etc
… so it will be better to choose Keywords related to your business rather than
selecting randomly or blindly. I hope you will now able to understand importance
of choosing better keywords

>> How to choose keywords?

There are lots of tools for choosing better Keywords like Nichebot, overture
keyword suggestion tool, Wordtracker etc...First decide "what is your target
market?" and then use these tools. Example you are selling E-books related to
website design. Than you should first research how many people every day search
for 'Web Design E-books" go to Nichebot.com for that and simply search Web
Design E-books. Nichebot will provide you count of last 60 days for this Key
Phrase. We can see that Count for this key phrase is 5400 or Go to
Wordtracker.com site and search for this keyword Phrase and you will see related
information on specific key phrase and you will be able to get information
related to this keyword. Phrase.

They will provide you all related keywords

Example: For "Directory submission" you will see following related or nearly
related Keywords. (This can also help to receive ONLY targeted traffic...)

Related term-count (average search in two month)

Directory submission-3978
Search engine directory submission-679
Search engine submission software directory-266
directory internet submission-163
directory website submission-159
directory engine search submission-133
directory submission services-129

Follow this Url to know more>>

http://www.nichebot.com/kd/?term=directory+submission

you can follow one of the following tool for keyword research.

[1] wordtracker.com
[2] Nichebot.com
[3] inventory.overture.com/

Here is a list of top free Keyword research tools. visit it.>>

http://www.seo-resources.inetzeal.com/top-free-seo-tools.htm the list
include keyword suggestion tools, keyword analyzer tools, keyword density
checker tools and lot more..

Now you have to decide which Keyword is less competitive for your website and
you can easily reach on top. Based on that you should place these Keywords on
your site..

>> Where and How to place these Keywords?

You are now familiar with keyword/key phrases. Now Question is 'where to Put
these keywords?" here are some places where you can place these keywords

[1] Meta tags
[2] Title Tags
[3] Through out the Description on the page

>> Meta tags:-

Meta tags are invisible for Visitor and as you might know search engines like
Yahoo, Google, MSN are Not providing weight to them to rank your page. But still
you can place your keywords in Meta title, keywords and description section.

>> Title Tags:-

This is very important place where you should place your keyword for better
ranking in search engine. The main Keywords must be here for which you are
optimizing your site. Try to include its synonyms Key phrases / keywords also to
receive traffic of related keywords. Example you can create your title like this
way

Buy Music CDs online: The shop for buying audio CDs online
You are including your two targeted keywords here.

>> Description:

After title tags this is also one of the most important section where you can
place your keywords. But don't go over bound .density of keywords/ phrases
should be 7-10%. Otherwise search engines will consider it as keyword stuffing
and your rank will go down rather than improving

Other places where you can place these keywords:

>> Images: -

you can choose name of images like music_cds.gif audio_cds.jpg etc rather than
0545.gif and image.jpg! This will improve relevancy of your page for related
keyword

>> Name of domain, Sub directory and sub domain:-

Before you choose any domain name, directory or sub directory you should
consider your keywords/ key phrases and also choose them according to your
target market.

>> Example:

Just look at my site. I selected sub domain for my site like

http://www.directory-submission.inetzeal.com/ and

http://www.link-building.inetzeal.com/ for targeting my keywords. Now
see source code of Page
http://www.directory-submission.inetzeal.com/ you will find that to
improve relevancy of my page related to keywords I also kept name of my logo
like this directory_submission_and_link_building.png .then I placed title like
Directory submission service. And placed this keyword phrase in whole
description.now my page is relevant for keyword phrase "directory submission",
"directory submission service". Or 'web directory submission" etc...

I have chosen every sub domain according to this to improve relevancy for
specific keywords

I strongly recommend you to choose your sub domain or sub directory wisely. if
you are creating just a page then you can select like this …./directory-submission.html
because search engines text matching will match this keyword and will rank your
site on top with your competitor

So, like this article? It took two days to write. Any feed back good or bad are
always appreciated. You can contact me at

http://www.inetzeal.com/contact_us.htm