Promote your business and get paid for doing it
by Cathy Goodwin
How can you gain credibility and exposure for you and your
business, reach a motivated audience, develop a far-flung
network, hone your presentation skills -- and
get paid to do it?
Many writers, artists, speakers and entrepreneurs have found
an answer: they teach classes in adult education programs.
Adult education is big business. In the new century, "change"
is a hot topic and learning is no longer confined to traditional
degree programs.
As people want to grow their careers and enrich their lives,
specialized programs have evolved to reach this market.
Some teaching venues require at least a master's degree.
Others allow you to share your unique skills, from designing
brochures to tarot reading. Temple University's continuing education
program has offered a half-day class taught by a cleaning lady.
The subject? Speed cleaning.
If a target market exists for your business or if you have
knowledge that people can use on the job, chances are a
target market exists for you in the world of adult education.
By entering this world, you can demonstrate your skills
to a receptive audience, meet some terrific people, learn
more than you expected and even have some fun.
Teaching requires more than a good speaking voice and a
knowledge-filled brain. Every minute you are in the
classroom, you are marketing yourself to your students.
You must keep students involved for up to eight hours.
Since the average adult attention span is about fifteen
minutes, you have to design exercises, activities and
questions. You have to deal with the unexpected. Students
will arrive late, ask off-the-wall questions and challenge
your expertise. Occasionally, students will be rude,
insulting or even abusive.
Most people who teach find themselves exhausted after even
a short class, yet also exhilarated. Teaching can be a high
when everything goes well. The secret of successful part-
time teaching is to identify your purpose in teaching and
fine-tune your skills to your target market. You want to
reach students who are also potential customers. If a school
features astrology and visualization, your course on finding
the lowest mortgage rate won't fit, unless you suggest
people consult the stars to meet their financial goals.
People who have added teaching to their promotional
toolkit report finding success and fun along the way. One
public relations consultant gets forty percent of her clients
from adult education classes. A writer has developed a second
stream of income and a never-ending source of ideas.
The opportunities are available to almost anyone, anywhere.
Cathy Goodwin, PhD,
http://www.movinglady.com/adult_education.html
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