Managers: Should Your PR Budget Stress Tactics or Strategy?
by Robert A Kelly
If you believe tactics ARE public relations, it tells us you are not effectively planning to alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.
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PR's Only True Measure
by Robert A Kelly
Surely we can agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation?
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PUBLIC RELATIONS VERSUS
by Bruce Prokopets
Public relations tools created to combat consumer generated media produced by blogs.
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Managers: Yes, You DO Need Public Relations!
by Robert A Kelly
Fact is, managers MUST do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation.
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Managers: Let's Call a Spade a Spade!
by Robert A Kelly
Calling tactical devices like brochures, broadcast plugs and press releases just that, avoids confusing them with the broader, more comprehensive mission known as public relations.
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