Publicity placements are satisfying, but when it's REAL public relations performance you want, you had best shoot for creating the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives.

Inevitably, a managerial PR system will help you create the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives.

Fortunately for all concerned managers, when you take proper control of the public relations being performed on your behalf, the PR program tends to move into the right strike zone and away from dependence on communications tactics.

Fortunately for all concerned managers, when you take proper control of the public relations being performed on your behalf, the PR program tends to move into the right strike zone and away from dependence on communications tactics.

Could this be the moment to take public relations seriously and begin to change the behaviors of your most important outside audiences, while avoiding a preoccupation with communications tactics?