It's easy-to-swallow "medicine" when it leads managers to persuade their key outside folks to their way of thinking.

UNDER FIRE A friend whose organization is often in the media spotlight recently told me a story about her boss. Her boss, let's call her Susan, is on the leadership team for a lobbying group that represents a somewhat unpopular industry. Susan was interviewed a few months ago by Dateline NBC Correspondent

When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode. What did it mean to the future of network news, they wondered? What would ABC News do to recover from the tragic announcement? And what sources could they talk to

It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives. Instead of calling a company for more information and waiting days for their press pack to arrive, reporters can

PRESIDENT BUSH TELLS A STORY On March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. He acknowledged a person in the audience and told her story. President Bush told the crowd he had recently spoken