Five more tips on how to create the ideal network This is the third article in a series of tips to help you put the foundation in place that can best support you and your dreams and goals. It's all about the quality of people that you know and how you interact with them. Let's go… 1. CREATE A COALITION

none Before Coca-Cola launched 'New Coke' they had invested US$4,000,000 in market research and undertook 200,000 blind taste tests. In all these blind (unbranded) taste tests the New Coke outperformed both Pepsi and existing Coke. These blind taste tests were the basis of the launch of 'New Coke'

Having trouble getting readers to read your newsletter? Chances are, you're making one of these 5 (easy-to-fix) mistakes. You spend a considerable amount of time and money on your print newsletter and the only way your investment pays off is if your readers actually interact with your newsletter in a

Looking for a quick way to double or triple your publicity? Here are seven ideas for reusing every article you write. Are you writing articles for your monthly newsletter only to publish them once and never use them again? Successful writers resell their articles multiple times for maximum exposure.

Your brand is so much more than that cool little swoosh logo the graphic designer developed for you Remember the dot com boom? Every new company seemed to have some variation of a little ellipse logo and a bold font. It became very difficult to tell them apart. This was a product of rushing to market.