Most of the time you want hordes of media at your event. But here's an awesome step-by-step guide to get positive front-page coverage by keeping the media away.

When Managers fail to persuade those awfully important outside folks to their way of thinking, then fail to move them to take actions that allow their units to succeed, bingo!, they hurt their PR results.

Remember to let the PR tacticians handle the special events, brochures and press releases. As a professional manager with public relations reporting to you, you have more important things to do.

You had best worry more about initial behaviors than exploding out of the gate with tactical broadsides.

If you choose to view public relations as simply a collection of tactics, you might see PR success through quite a different lens.