The Two Cards You Need to Win at PR
by Rusty Cawley
Winning at PR is like winning at Texas Hold 'Em. You've got to have the right cards in your hand. Poker will teach the PR Rainmaker more about human nature that just about any activity short of physical combat.
Greed versus fear. Risk versus reward. Truth versus deception. You can find it all in a
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Always Have a Plan B
by Rusty Cawley
You can arrange the most visual, most intriguing media event possible. But if City Hall is burning down at the same time as your event, then that is where the news cameras are going to go. The news demands it. PR Rainmakers know they can do everything right, and still fail to make news.
It is a fact
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How to Sell Your News to a Reporter
by Rusty Cawley
If you want create a PR campaign that is effective and consistent, you must learn to market your story to the news media. You must learn to treat reporters as the customers who will either buy or reject your product: raw news.If you want create a PR campaign that is effective and consistent, you must
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To Make the News, Become Newsworthy
by Rusty Cawley
The PR Rainmaker knows: Before you can attract a reporter, you must have something to report. It doesn't get any more basic than that. Far too often, the CEO calls in the PR team and says, "Get us some news media coverage." All too seldom does the CEO stop to think, "What do we have to offer that the
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What's the Difference?
by Lee Amon
What makes your product or service unique? Here are 5 simple tips for communicating to your customers Whenever I meet a new client, before I start planning any kind of marketing activity there are a series of questions that I ask. I might start with a general "Tell me about your business" but pretty
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