"Boosting Site $ales (with Local Media)"
by Kenny Love
This article lists several offline marketing avenues for creating online sales. "Boosting Site $ales (with Local Media)"
By Kenny Love
It seems that, through our online capabilities and the worldwide access and reach they afford us, most business owners today tend to overlook their vital local sources
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Eight Simple Steps to Planning a Successful Event
by Ellen Frisina
It's easy to plan an event that creates a buzz about your client or company. This Professor of Public Relations professor tells you how. Eight Simple Steps to Planning a Successful Event
by Ellen Tashie Frisina Assistant Professor, School of Communication Lead Professor, Public Relations curriculum
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How to Keep Your PR Campaign from Falling Flat
by Rusty Cawley
Why do so many PR campaigns fall flat, failing to attract the media attention that their creators crave? For the same reason that a loaf of bread falls flat if you leave out the yeast. You've failed to add a small, but vital ingredient. Why do so many PR campaigns fall flat, failing to attract the media
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Solve a Reporter's Six Basic Problems
by Rusty Cawley
Every day, a journalist must solve six problems to remain employed. Solve those problems and you will make news. Like anyone at any job, every journalist faces the same basic set of challenges every day. For the journalist, there are six of these fundamental problems.
They are:
1. Finding a Story
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Let Yourself Be Typecast
by Rusty Cawley
Learn a lesson from Warren Buffett and Sam Walton: Let the news media typecast your public identity. In 1930, Hollywood actor Bela Lugosi turned down an offer to play the Monster in "Frankenstein." This happened just after Lugosi scored a huge box office hit as Count Dracula.
A European-trained stage
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