HTML ezines and print newsletters need great nameplates. Here we offer our best tips for making yours fantastic. Copyright 2003, The Write Exposure If your newsletter's in HTML or print, you need a nameplate (the banner that displays the name of your newsletter). Designing a nameplate is similar

At the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question, then we have nothing to guide us in the selection of story ideas. At the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question, then we

The first rule of PR Rainmaking is to approach reporters as customers. Find out what they want, then give it to them in a way that benefits you and your company. This requires us to learn how to think like a news reporter. The first rule of PR Rainmaking is to approach reporters as customers. Find

The whole point of PR Rainmaking is to use the news media to attract new clients and customers. So doesn't it make sense to get the most out of the publicity that you generate? The whole point of PR Rainmaking is to use the news media to attract new clients and customers. So doesn't it make sense to

Make it easy for the reporter to see the story, to gather the facts, to digest the information, to organize the information, to structure the story and to execute the story. Always remember: A journalist is nothing more than a professional undergraduate. He (or she) is always cramming for an upcoming