Tips on adding marketing public relations to your communications mix. Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing. However, there are ways to stretch

This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website. This guide to "SEOing" your PR efforts can help you get

A reporter seeks four basic qualities from a third-party expert. To succeed, you must master all four. All news reporters need third-party experts to help them explain issues, events and ideas to their audiences. A truly valuable expert is hard to find. Here's how to become one and thus raise your

If you had to choose just one tactic above all others for gaining consistent and positive attention from the news media, here is the one you should choose: Get your name in the Rolodexes of the reporters who can do you the most good. If you had to choose just one tactic above all others for gaining consistent

Your primary goal should always be to make news. You accomplish this by helping to make your company, your product, your service or your idea so fascinating that reporters stand in line to write stories about you. There is a major difference between making news and "making the news." It is the difference