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Marine Web Services Launches New Web Site, Featuring Products and Services Designed to Help Dealers Sell More Boats

by Courtney Redd

Marine Web Services, a recently established realm within Trader Publishing Company's Vehicle Web Services division, has launched a new website that boasts technology designed to be an all-inclusive business solution focused on driving increased results for marine dealers nationwide. The new site, www.boattws.com, features an overview of Marine Web Services' products and services, as well as viewable demos and a user-friendly interface.

Marine Web Services, a recently established realm within Trader Publishing Company's Vehicle Web Services division, has launched a new website that boasts technology designed to be an all-inclusive business solution focused on driving increased results for marine dealers nationwide. The new site, www.boattws.com, features an overview of Marine Web Services' products and services, as well as viewable demos and a user-friendly interface.

"Marine dealers face local competitors on a daily basis, each vying aggressively for leads," states Marine Web Services' General Manager, Danielle Kerner, "but we have developed the solution that not only drives more business to the dealership, but enables dealers to focus on closing the sale and enhancing customer service."

Among its suite of products, Marine Web Services features an exclusive and robust Lead Generation Network, which reaches 83% of Internet users each month through targeted classifieds sites and major search engines. The second aspect of the solution, a lead management system - called LeadSMART - helps dealers efficiently manage potential and current customers all from one central hub. This newly upgraded solution will provide dealers with quantifiable results, which prove Marine Web Services' success rate.

"Our website, along with Marine Web Services' lead generation network, has helped our dealership increase foot traffic and more importantly sales. Last year it helped us sell more units than ever before in our 50 years of business," said Clayton M. Robnett of Yowell's Boat Yard, Inc.

Marine Web Services' new website includes:

- Interactive Demos: New section that displays templates and dealer resources. Dealers learn more about the solution through interactive demos and current clients' success stories.

- Client Testimonials: Dealers can read actual comments from Marine Web Services' clients to gain a better understanding of the marine dealership solution.

- Industry News: New section, "Did You Know?," provides informative updates and marine industry news.

- Client Log-In: Easily accessible log-in to dealer account - inventory tool, lead management, reports, etc.

"The new and improved website will continue to give our existing dealers, as well as potential clients, what they have come to expect from Marine Web Services," said Rick Murchake, Vice President of Vehicle Web Services. "With this new site, we are taking advantage of the web's interactivity to provide users with an overview of Marine Web Services' complete online solution."

Along with the improvements Marine Web Services has made to its site, the division has also launched a new email campaign that promotes Discover Boating's 2006 initiative, Grow Boating, designed to drive first time boaters into the industry. It is expected that many of those who respond to the Grow Boating campaign will turn to search engines including Google and Yahoo to find a dealer where they can make their purchase. MWS' email arrives in dealers' inboxes as a solution to the boost in sales the Grow Boating initiative will yield.

"Marine Web Services represents the next wave of lead generation technology for marine dealers," said Kerner. "Websites alone have become a commodity - Marine Web Services connects consumers and boat dealers in a way that goes far beyond a website. Our technology and extensive online network put dealers in front of online consumers who are searching for local boat dealers.

About Marine Web Services

Marine Web Services, a division of Trader Publishing Company, launched in 2005 with a dedicated focus on providing solutions and resources for marine dealers. Marine Web Services provides a comprehensive answer to the question, "How do we increase sales?" Through an online showroom, robust lead generation network and user-friendly lead management system, the results are clear. All of these products and services are designed to deliver maximum exposure and maximum sales for marine dealers.

About Trader Publishing Company

Formed in 1991, Trader Publishing Company is the nation's leading publisher of specialty classified advertising publications, including over 750 paid and free magazines such as For Rent, Auto Mart and The Employment Guide. Dedicated to satisfying consumer demand for efficient targeted advertising, these magazines are complemented by Trader's over 40 market leading Internet sites (TraderOnline.com, ForRent.com, Homes.com), each designed to serve a specific category like the specialty vehicle, apartment rental, homes for sale, and employment segments. It also provides website hosting services for over 12,000 real estate agents, car dealers, and other specialty vehicle businesses. With over 335,000 outlets, it boasts the largest paid and free distribution publication network across the U.S.; and it operates 11 regional printing plants. Trader's over 10,000 employees serve its customers through offices in most major cities in 47 states.