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Ready to Make Your Website SELL?

by Tim Genster

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If your business has a website, and you're getting visitors... you're likely wondering...

"Why aren't we getting all those new customers we were counting on? Why aren't they buying?"

Sound familiar? Well, here's the good news.

First, you're not alone. Most small-to-medium size business websites aren't selling much of anything. They simply don't know how.

Secondly, there IS a solution.

What if I could show you how websites pull in hundreds of leads, and convert those leads into real, live, paying customers - week after week - month after month - and how yours can too?

As you read this article, I'm going to reveal how your website can be transformed into a 24-hour-a-day selling machine. In fact, try reading this entire page, and NOT change the way you market on the web.

Obviously, you'll want to use that knowledge to leverage new profits from your website.

But first... I'm going to get right to the point. I'm going share with you the most important secret about successful, money-making websites.

Here's that secret...
"In the text-driven world of the Internet, it is the WORDS -not stunning graphics or cool technology - that are the REAL key to successful online sales. This kind of 'editorial marketing' is the new model for the MOST successful websites on the Internet."

That quote is from Maria Veloso. She is widely known as the leading expert in web copywriting, and the most widely acclaimed web copywriter in the world. No one knows more about websites that sell.

Well-crafted, compelling, emotion-generating words are THE engine behind successful websites. It has been proven, over and over again, through websites that bring in thousands, hundreds-of-thousands, and even millions of dollars in sales.

Why so many OTHER websites simply don't produce results.

Too often, websites were been built around technical capabilities. This often led to the 'picture here, picture there... click here, click there' school of how to build a web site.

Website developers, often technical wizards, sold business owners on the many ways to visually impress visitors, making 'copy' (compelling words) a secondary selling tool. The problem is, all that great technology by itself has very limited selling power.

So what's different now...?

In the last several years, a growing list of highly successful, 'copy-powered' websites have produced sales figures that FAR surpass that of technology-driven websites, especially for small to medium-sized businesses.

Behind this success are highly skilled marketers, copywriters mostly, who have energized this approach with sometimes astonishing results.

This craft is a combination of the art of sales-generating copywriting, and the science of quickly testing and validating results, with a speed never possible before the Internet.

What they have proven is this; A well-written website, one with a single-minded purpose and techniques to match, will motivate prospects to take a specific action. That is what produces leads and sales.

Could you do this yourself?

The truth is, you can...

• IF you learn some website-specific writing techniques.

• IF you have some know-how about formatting web pages.

• IF you understand the psychology of what motivates people to agree
with you AND take action.

Yes, like most things, it can be learned. But here's the real question: Is that what you want to do?

You see, this is what I do. I've been a marketing professional for over 20 years. I look at what you need with the skills of a copywriter, but also, the insights of a highly experienced marketer.

I'll show you exactly how to improve the
selling power of your website... right now - free!

You'll likely agree that there's a right way, and a wrong way to do almost anything. That goes for how a website is written and structured... IF you want to maximize the results you get from it. (I don't have to convince you that the only real measure of those results is sales!)

If you are truly interested in turning your website into a force for building profits in your business, I can help - and what I'm offering, today, is free.

Here's how it works:

I'll do an evaluation of your website, using the proprietary 'Selling Quotient Formula...' a remarkable tool officially called:

"The Formula for Mathematically Measuring the Selling Quotient of a Website."

The 'formula' is based strictly on web copy.

This evaluation will produce a score based on a possible 100 points. If your score comes in at 44, we can safely conclude that the selling power of your website is producing only 44% of its full potential.

What's measured?

Here's a partial list:

• Does the first 'screenful' provide a compelling reason to stay?

• Does the headline read like an ad, or more like editorial copy?

• Does the site use easy-to-read language?

• Does the body copy employ a linear path - with minimal distractions?

• Are there reasons why the reader should believe the writer?

• Does the web copy convince - 'no other product can compare'?

• Does the design layout support the web copy?

• Does the order form include the six essential elements?

• Are paragraphs no longer than 2-4 sentences?

In total, 34 separate evaluations are scored and
combined, for your overall score.

As you think about what you need to make your website finally deliver the business you expected, by now you realize that first, you must understand exactly what changes and improvements are needed.

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More articles by Tim Genster:

  Web Site Incentives And Visitor Opt-In, Your VITAL Follow-Up Opportunity

  ‘Short' Copy or 'Long' Copy - Which Works Best?

  How the Local Business Owner Can Finally Make Money On the Internet

  Where Do Average People Find Business Success?

  Why Use Autoresponders For Your Internet Marketing?