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STICK IT TO THEM! SECRETS TO POSTING OFF-LINE
by David Seitz
Are you taking the time to market your site off the web? If
not, you could be missing valuable contacts!
I use a technique to market my websites offline that has
created a steady flow of new contacts and reached out to
people that would normally never come in contact with me,
or any of my websites.
I take advantage of reverse mail for several reasons:
* It costs pennies to produce
* It's almost guaranteed to be read
* It's free to mail.
So, you're asking, what does it involve? It's really quite
simple. I use customized Post-it™ notes, you know, the small
paper pads with the sticky backs. I have custom pads created
with my web address and name printed on them. They are
inexpensive to produce and add a personal touch. You can
create your own rather quickly at iprint:
http://www.associatesearch.com/jump.cgi?ID=160
I place a Post-it™ note on every single piece of mail
leaving my office and home, including bills! Bills, you say?
YES, BILLS! I recently received a client who spent $2500 on
my graphic design services after seeing one of my Post-it™
notes! Know where they saw it? At the gas company! Turns out
a lady working in the billing department had a sister who
was opening a bridal shop and needed a logo and flyer
created. She noticed the note stuck to my gas bill. Because
of the personal message I wrote, she decided to contact me.
I suggest you order a box of them today and start posting
them like mad on everything going way out of your home
or office. I always handwrite a short note on them to make
it personalized. Something small like: "Call me to discuss
your online needs" or "Visit our website online and email
me!" Short and to the point works best, and since it's
handwritten, it ads that personal touch. The fact that you
can stick them anywhere you want helps get them read. I
always stick them to my checks in any bills I have going
out.
Post-it™ notes can also be printed with your logo or other
image and you can create your Post-it™ notes on a variety of
bright colors that help get them noticed. I have them
printed in every color available.
If you put a little thought into it, I am positive you can
come up with a few creative uses for Post-it's™ in your own
marketing - foreheads not included!
David Seitz
CEO and President Virtual Imagination Inc.
http://www.virtual-imagination.com/
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