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Offline Promotion
Go Offline and Increase Your Traffic
by Terri Seymour
Having an online business entails neverending online
promotion, but do not forget to promote offline as well.
There are many ways to spread the word offline about
your business. Try a few of these affordable and easy
ideas. These ideas are simple, yet can bring your
site many visitors.
Flyers - Design and print flyers right from your
computer. Post them on bulletin boards at grocery
stores, churches, malls, post offices, banks, etc.
Use brightly colored paper to get people's attention.
Make the message interesting enough so they want to
visit your site.
WebDecals - Purchase a WebDecal for your car. Promote
while running errands, shopping or wherever you have
to go. They are easy to use and inexpensive.
Local Papers - Run your ads in local newspapers. You
can usually get these at very reasonable rates. Ask
your local paper if they would consider doing a story
about your business. Local papers frequently do a
write up for local business owners.
Business Cards - Always have business cards on hand.
Stick one in your monthly bills when you mail them out,
leave one on the table with the tip when you leave
the restaurant, stick them on bulletin boards, leave
one whenever the opportunity arises.
Letterheads - You should have your url and logo on
all printed materials that leave your home/office.
Have your url stamped on all envelopes and letters
and anything else you mail out.
Coupons - Print out coupons that offer discounts or
freebies for anyone who visits your site from that
coupon. Post these on bulletin boards, put them in
all your outgoing mail, etc.
Freebies - Offer freebies from your site that have
your url printed on them, such as ink pens, coffee
mugs, matchbooks, calendars, etc. Lots of these
items get seen by many people.
Find out more about offline promotion:
http://www.web-sitepromotion.com/offline.htm
http://www.digital-women.com/unique.htm
http://www.bjweb.com/mktg_guide6.htm
There are tons of ways to promote your online business
offline. Expand on the ideas I have listed and really
use your creative imagination. Bring more traffic to
your site by going offline!
Terri Seymour owns and operates MyOwnEzine.com
MyOwnEzine.com is a website, ezine and service which
provides the resources, tools, guidance and more to help
you start, publish and promote your own ezine. You can
contact Terri at mailto:ter02@newnorth.net Subscribe
at mailto:subscribe@myownezine.com or visit
http://www.myownezine.com for lots more info.
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