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Ask Mr. D - Offline Advertising
by Bill Daugherty
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I operate an online gift shop. With theholidays coming, I would to do someoffline advertising. But, I have checkedthe ad rates for my local newspapers,radio stations and TV station and alltheir prices are astronomical.
My question is do you know of any effectiveoffline advertising resources that don't cost an arm and a leg?
Signed,
Sharon in Houston
________________________
Dear Sharon in Houston,
Offline advertising can a very effectiveway to promote any web business, butas you discovered, it is very expense.
However I know a couple of very savvyonline business people that use a lowtech form of offline advertising that worksvery well and doesn't cost much.
They use a word processing program tomake up handbills promoting their webbusiness and distribute them by thethousands. The only cost is the paperand toner for their copy machine.
The distribution cost is their time andthey enjoy getting outdoors a few hourseach week, besides it is great exercise.
They take the handbill door-to-door andplace them under the windshield wipersof autos at various malls.
Give this a try, but be sure to check thelaws in your area about such activity.
Good luck and let me know how it worksfor you. I will share your experience withmy readers.
Bill Daugherty. Do you have an advertising or marketing question you'd like to see published in this column? Send it to mailto:MrD@epm.zzn.com. You can visit Mr. D's website at:http://www.freeadsgalore.com
Article Source: www.businesshighlight.org
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