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Designing a better Trade Show Booth
by Rick Hendershot
A PopUp Display is essentially a backdrop used to give your floor space definition and focus. Because it normally covers the entire back "wall" of your space, a properly designed PopUp Display provides you the opportunity to make a bold statement about your company and your most important product or service.
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The Lowly Vinyl Banner is happy to take your abuse
by Rick Hendershot
In the hierarchy of advertising and promotional media, the lowly Vinyl Banner has to be one of the most under-rated of them all. Often viewed as a temporary substitute for a real sign, or a cheap backdrop when you can't afford something better, vinyl banners rarely gets their due.
As with most things,
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Trade Show Budgeting, Part 1
by Rick Hendershot
Setting up a display at a trade show is expensive business. You have to rent the space, create a display, promote it, stock it, and "man" (or better, "woman") it. Before you decide to get involved, take a serious look at the costs of all of these components to determine if the ROI (return on investment)
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Working your Trade Show Booth
by Rick Hendershot
When you're at a trade show, you're competing with everybody else for competition. You have to make your booth attractive, noticeable, and worth coming to. It has to create a great first impression. And so do you, as the guy working it.
Just think of what goes on at a typical trade show. There are
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Warming Up To Cold Calls
by Sue and Chuck DeFiore
Will you do just about anything, including sending out hundreds of letters, to avoid making cold calls to your potential customers/prospects? If so, you're not alone. Millions like you have started their own businesses, only to find that the thought of making calls to potential customers/prospects leaves
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