Media Lists and How to Build a Fantastic one By Paula Gardner of www.doyourownpr.com I got the latest issue of Internet Works in the post yesterday and was disappointed to find out that it's going to be the last. As well as having the good taste to run a feature on me last year (!) Internet Works

Five Marketing Nightmares and How to Prevent Them by Susan Friedmann The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers.

Building Brand Awareness Through Tradeshows by Susan Friedmann, CSP Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing

Joint Ventures: Helping Each Other Look for 2 online businesses that both offer products, both offer services, or one of each and explain to them how they could combine and make their profits grow. They may already share links with each other and therefore realize the benefit of joint promotion so

Your URL (www) should be everywhere and more. I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period. Your customers can come from anywhere, at anytime.  Yep, the airport at