Home > Marketing > Mlm

I Am NOT a Corporation! But I'll Take the Profits!

by Joe Bingham

What do you think are the keys to earning BIG BUCKS on the
Internet?

First, let's break this down into two categories. Category #1 entails
offering an extensive line of products, extensive services,
departmentalizing your web design, accounting, billing, shipping,
receiving, marketing, sales, inventory, personnel management,
staffing, administration...

Whoa! What is this? I am not a corporation! I'm one person with a
PC in my bedroom, screaming kids, barking dogs, a skeptical
spouse, a regular job, and two hours between the kid's bed time and
mine to try and make a difference in all our lives.

So, what's category #2?

Category #2 is affiliate programs or MLM.

Ok great, but what are the keys there? Actually, they are almost the
opposite of the keys to success for the category #1 business. There
are 3 main points, and each intertwines logically with the other. Here
they are.

LOW INVESTMENT

Part of the magic of network marketing over the Internet is how little
it takes to get started. In fact, it's a mistake to have a large initial
investment. The vast majority of MLM programs cost no more than
$50 to join. In real world terms, starting a business for ONLY $50 is
unheard of! On the Internet, however, it's a reality. Many programs
pay commissions of 40-50% on referrals as well, making a return on
your investment incredibly fast.

So why dump a large investment into a program BEFORE you can
see how well it will work for you when you can start much more
easily with little to lose? Besides, the BIG Bucks do not come from
ONE sale, but multiple sales generated by a large network in your
downline, and that large downline is much more likely to develop if
the initial cost to joining your program is a small one.

GEOMETRIC PROGRESSION

The real key to success in network marketing is through a
successful downline. If you are a great recruiter yourself, you will do
better than someone who isn't, but even still, there is real POWER in
the mathematics of geometric progression in a network. Ideally, each
person you recruit joins others in the next level under you, and they in
turn create the next level beyond that. The numbers per level grow
exponentially so long as each member that joins also refers others.
Again, low investment is one key that will ensure all referrals will in
turn gain referrals themselves.

The POWER for creating wealth lies in the numbers, not in anything
you do individually --- EXCEPT being a good sponsor that helps
develop successful downline members. Remember, working for them
only benefits you. Their success is your success.

PROMOTION

This is the one key shared by all businesses on and offline alike. You
have to advertise. It does not matter how good your program is if no
one knows it's there.

This is where you place your investment and money, not in the initial
purchase. With a good program, however, you should never have to
put outside money into it after your first promotional efforts. You still
keep your initial investment low by using profits from sales to buy the
next round of advertising, or by using free advertising methods.

If a program cannot fund itself after initial promotional efforts, you
must first evaluate the kind of promotion you invested in, and if you
deem that to be sound, you must then evaluate the program itself.
Don't just keep pumping money into a program that does not make
enough sales to pay for itself. If it's not making it, cut your losses and
move on. Find one that does.

Unless you are a corporation, the Internet is NOT a place for a large
investment. Invest a little and shoot for a lot.

The only other aspect to consider is the product or products you are
selling. Investing in programs that offer something of REAL value
WILL achieve better results. Don't buy into a program based on
how well you like the payout unless that's all you're intending to sell.
If you're out to sell something of value both you AND your downline
will find the job much easier to do.

There's still going to be an element of work involved no matter what
anyone tells you. However, the Internet and network marketing
through an MLM do offer those of you with a PC in your bedroom,
screaming kids, barking dogs, a skeptical spouse, a regular job, and
two hours between the kid's bed time and your own, a way to make
a difference in all your lives... if you work hard, work smart, and DO
IT!

More articles >>