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Getting the Word out About Your Web Site: Five Innovative

by Catherine Franz

Getting the Word out About Your Web Site: Five Innovative
Ways

1. Directory Linking

Create a directory of web sites on a specific topic on a
single page on your web site. No more than 25 though. The
major search engines will bounce you out if you have more
than 25 on a single page. Have your web site listed on
other people's web site. Again, if they are going to list
more than 25 on a single page, don't bother, their site is
going to be black balled and it's a waste of your time.
This used to increase your rating in the search engines
quite a lot, now it is about 20% effective. Nevertheless,
effective.

2. Bonus Advertising or Exchange

Do you have a product or service that doesn't sell well?
Let others add it to their offers as a bonus. Offer it as a
freebie for someone else's
product or service.

3. Trade Autoresponder Space

Trade autoresponder space with other businesses. If both of
you send out information with autoresponders, exchange space
for an ad between the two. You will want to keep the
product/service exchange to noncompetitive or complimentary
to your product. You can agree to exchange top or bottom or
middle space.

4. Voice Mail Tip Line (This is my favorite!)

Start a free tip line. Offer a daily, weekly, or monthly tip
on your services or products on your voice mail. If daily,
create enough for five days a week for three months. Than
start all over again. The tips work best if related to your
business. Include your ad for your web site or business at
the beginning or end of your message.   I have also seen
consultants add tips for their favorite clients because they
believe that the more successful their clients are, the more
they will be as well.

5. Content Swap

Exchange articles or other content with other websites and
ezines.  You could trade articles, top ten lists, etc. Both
parties could include a resource box at the end of the
content.

Author: Catherine Franz
(c) Copyright 2003, Catherine Franz. All rights reserved.

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