Imagine this: A man scoops up a big slice of pizza with his hand, and as he pulls it closer towards his mouth fat strings of mozzarella cheese drip around the slice and cling stickily to the rest of the pie on his plate. The man takes a bite, and more hot cheese oozes out, while thick red sauce and golden

Marketing research comes in handy at many points during the eBusiness lifecycle: when contemplating a new business venture; introducing a new product; identifying potential customers, etc. In-depth research performed by one of the many market research companies is a fast way to use up your marketing budget

How much traffic is enough? I was playing around with headlines for an ad when I jotted this down. My mind appears to be stuck. Ever since I thought of those five words, I can't seem to stop. Is 1000 extra hits a month enough? How about 1000 a week, a day, an hour? Logic alone tells me that

One of the subjects that has been thrown around a lot lately is branding. I guess it is something that I have done for years without realizing it. Yet once I really started thinking about it, I realized that it is something too many people spend no time or money doing. The large companies spend

Do you know what and how people search when online? If you're operating an online business, this is important information. Understanding search habits and online behaviors helps you strategize your marketing campaigns. Pew Internet Project has released a new study (summer 2002) describing what people