By grouping and mapping out the relationships you have with your customers, you can do more to finding profit centers in your business than anything else. This exercise will go a long way to demonstrate to you that not all customers are created equally; in fact, some are much more profitable than others

12 Places to Buy a Mailing List ©2001 Jeffrey Dobkin There are two types of lists, determined by their origin: compiled lists and response lists. Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have been acquired

The 4-Step Formula for Writing Sales Letters That Get Results There is a simple 4-step formula that will help you create clear, more powerful sales letters that get results. Most sales letters forget to involve the reader and drone on and on about how great the company is, forgetting to talk about the