How I Increased My Ezine Readership Overnight! by Marc Howlett Note: You are welcome to republish this article as long as the resource box is included at the end. We all know how important our opt-in list are but what we really need is members that read our emails. How do we get them to open our

Is E-Mail marketing worth it? EMAIL MARKETING IS THE MOST CONTROVERSIAL subject in the Internet world now and is linked with a more controversial subject of Internet security and Privacy rights. This article is not about trying to show the advantages of email marketing or email based CRM solutions,

Spam seems to be increasing by the minute and this has become a major subject of concern for email marketers. Responsible email marketing is the only way by which organizations can make sure they are safe. This is the reason why responsible email marketing is considered the future of email marketing.

Direct Mail The web is a most versatile and often misused medium for direct marketing. In this email, I will share tips and techniques to make the web a major advertising tool for your sales and marketing efforts. Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers?

*This is an independent examination of the idiotic promotion practices of some marketers. Pepsi and Coke are not sponsors or co-sponsors of this examination. Pepsi is a registered trademark of Pepsi Corporation. Coke is a registered trademark of Coca Cola Corporation. IDIOTIC PROMOTIONAL CAMPAIGNS I