Credit Card Solutions for Fledgling Businesses
by Angela Wu
When I first started out on the Internet, one of the things that was repeatedly hammered into my head was that I *had* to accept credit cards online.
Time and time again, I was told that Internet surfers are an impulsive (and impatient) bunch -- very few people will take the time to write out a cheque, dig up an envelope, address it, find or buy a stamp, and finally go drop it in the mail.
Okay. I can understand that. Quite frankly, I don't order online myself unless I can use my credit card.
There was only one teensy little problem: at the time, I was a fledgling online business. I didn't have the funds for my own merchant account - assuming that I would have been approved, of course.
I simply couldn't afford the myriad of fees associated with a merchant account. Heck, I couldn't even afford the monthly fees - not when I didn't know how much I was going to sell!
Luckily, one kind-hearted soul pointed me towards third- party credit card processing companies. These companies take credit card orders on your behalf -- no monthly fees! Instead, they make their profits by taking a percentage of your transactions.
Sure, the percentage may seem a bit high -- but you don't have to pay ANYTHING unless you first SELL something. In other words, if you sell nothing, you pay nothing.
A few things to consider when searching for the right third-party credit card processor include:
= Setup fees: is there a charge to activate your acccount?
= Transaction fees: how much do they take as their "cut" of the profits?
= Reserve: this is the amount of your profits that are (temporarily) held back to use against future returns or chargebacks.
= Reliability and service: do they have a good record for dependability? Are they easy to contact and helpful if you experience problems?
= Restrictions and limitations: do they handle only digital products? Is there a maximum price that you can set for your product or service?
= Other ordering options: do they offer online chequing or toll-free ordering? Are there additional charges?
Third-party credit card processors can be found all over the 'net. The three I use myself are:
= GloBill (for membership sites): http://buildyourhomebiz.com/globill.html
= Digibuy (for eBooks and software): http://buildyourhomebiz.com/digibuy.html
= Clickbank (for advertising sales, affiliate sales): http://buildyourhomebiz.com/clickbank.html
There are many more! Don't be afraid to ask others for their recommendations and opinions.
Third-party processors offer a win-win situation: your customers have a fast, convenient way to order online ... and you increase your sales without having to worry about covering fixed monthly fees.
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Angela is the editor of Online Business Basics, an exclusive newsletter for eBusiness beginners. OBB features ongoing tutorials on how to build a profitable Internet business on a shoestring budget. You don't need a million- dollar budget to be successful! Find out how you too can join the thousands quietly earning a living online: http://www.onlinebusinessbasics.com/article.html
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