Home > Marketing > Advertising

Some Advertising Is Doomed To Fail - Find Out Why

by Diane Hughes

When people are concerned about the lack of response to their
advertising, usually they complain about one of two things.
They either say, "I put it in all the popular ezines but
nobody responded" or "I followed all the copywriting 'rules'
but didn't even get one sale." This dilemma is normally due
to one common problem. There is one thing most people don't
think about that dooms their advertising to failure.

Advertising is a process, not an event. Basically this means
four things.

(1) Your copy has to be fabulous.
(2) Your placement has to be right on target.
(3) Your timing has to be impeccable.
(4) You must repeat your ads regularly.

The one thing that most people don't consider that dooms
their ads to failure is that all four elements in the process
must be in place.

Let's go through them individually to get some clarification
and ensure your ads get the response they should.

-->> Your Copy Has To Be Fabulous Your Placement Has To Be Right On Target Your Timing Has To Be Impeccable You Must Repeat Your Ads Regularly

More articles >>