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searchEstate - Advertising finds a new medium.

by Michael A Fowler

searchEstate - Is this the new saviour for networkers?

There's very little out there that interests me much these days. But every so often, a brilliant idea emerges that deserves recognition of it's qualities. searchEstate is one of those ideas, that is now being put into practise.

While most are concentrating upon what Google, Yahoo and MSN are doing in the search engine marketplace, a new silent but stealthy threat to their revenues is slowly emerging.

Just imagine for a moment, what would happen if you turned the revenue model of the 'pay-per-click' ad, or adsense program, back towards the affiliate?

Well, that's the new direct approach and brilliant concept behind a program called searchEstate. Now the affiliate can own his/her own piece of Internet Real Estate and concentrate upon what matters ... Building their own business.

During an Internet phone conversation with the joint CEO, Rom Bada, I was actually shown the advanced technology that will assure all it's Pro rated members, top placements in the major search engine listings and complete integration with the major search engines.

Another great feature of searchEstate is in it's versatility. Now fully automated, searchEstate uses a proprietary mailing system and proven ad copy to expand each Pro members organisation.

The beauty of searchEstate is in it's attraction. You simply give away it's free advertising component. By promoting searchEstate, you are also promoting your own main business, so it's a win-win situation.

The model is undeniably something that will attract networkers by the millions. Putting the affiliate first, allowing them the incoming revenue from their own advertising network and supplying a great alternative to the costly 'pay-per-click' model offered by the major players, searchEstate will become a dominant force in the years ahead.

When I commented upon it's versatility, imagine what could happen if a program you were promoting went out of business? You would be left with nothing ...

Using searchEstate, you would still have an incoming revenue created by the sales of 'pay-per-click' advertising generated by your own advertising network. In other words, you would delete your own ads and place that space as available to others for a fee. This is done by an external placement system, that sells advertising space.

In opposition to that scenario, you could literally put a new business interest online in a matter of a few hours.

That is a great business model and ingenious idea! The new 'Swiss-Army-Knife' of advertising.