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Put Some Punch In Your Classified Ad

by Kevin Nunley

Classified ads are the world's number one cheap way to
advertise. They cost just a fraction of a large print ad. And
you get your classified ad in everything from an email
newsletter to USA Today.

Most classified ads are either hard to understand or not
terribly exciting. To get sales, you need people to
immediately understand your offer. You also need to build
a bit of an emotional fire under them.

Start each sentence with an action word. Get this.., Save
now..., Click to...

Make your sentences as short as possible. Incomplete
sentences are ok. Two words. Fine. This fills your ad with
energy and builds excitement.

When possible, include a quote from a past customer.
People believe other customers before they believe you.
It's human nature.

I knew a guy who built himself a fine retirement by
marketing his self-published book with classified ads. He
started out with an ad in one magazine. When he had made
his money back, he put an ad in more magazines until you
couldn't look through a newsstand without seeing his ad.

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