For small business professionals, placing advertisements in newspapers and magazines requires a lot of forethought and planning. There are many parts to placing an effective ad, the least of which is designing the ad itself. Consideration must be made to how and where the advertisement is going to

The media bombards us with thousands of images, messages, and logos everyday. In fact, the average person in the United States watches between two and four hours of television on a daily basis. (www.mediafamily.org) Does it surprise you that we start to tune out advertisements after awhile? This

Oftentimes, when the words "public" and "relations" are thrown together in a sentence, a light bulb goes off in the head shining, "Advertising". However, using advertising and public relations as synonyms is a long shot. So what's the big difference? One of the most crucial differences between

by Raymond Johnston Jr. The art of writing advertisements is something most people think they don't possess. I hear so many people say that they don't possess the ability to create ads that get results. The proverb that writers are born and not created takes over the thought pattern. I'm telling you