Want to get your company news into the media? It'll never happen unless you start by understanding what editors and reporters want. To find out what works, I spoke to editors and reporters at top media organizations across the country. The editors quoted here work at the top 100 papers and some of

Banner Advertising The word "banner" in Internet terms is nothing more than a graphic image that announces the name and identity of a Web site, along with a brief description. Banner ads can be an effective way to expose your business to millions of prospects. There are two different kinds

Here are 3 powerful marketing tactics you can use to get more sales the next time you advertise. All 3 work for any business. And you can use them effectively on the Internet or in traditional media. 1. PROMOTE 1 THING AT A TIME Most people dislike making a decision to buy something when it

Famous is as famous does and the famous get known through publicity. Yes, that's right, fame doesn't discover you, you create it through strategic campaigning. What's more, the techniques for increasing your exposure isn't as difficult to attain as you might think. A great publicity campaign

Have you picked out your Oscar's night outfit? I have. You should. Have you thought about what you will say when you accept your award? I have. You should. At least in your mind, that wonderful playground for imagination - the very place we are going to venture today for great publicity ideas. Razzle,