Hype seems to work as a promotional tool in traditional media. But what's your reaction when you get in-your-face hard sell hype on the net? Does it work? Have you ever used any of these phrases in your website content or sales copy? And if you have, did they produce the results you wanted? Totally

Write compelling articles by adding interviews. Copyright 2003, The Write Exposure When you write an article, is it all about you? Your thoughts, your insights, your opinions, your voice? Or do you include other people's voices in the form of interviews and research? If your articles are

Learn how to give readers what they really want in this interview with newsletter expert Sean D'Souza. Copyright 2003, The Write Exposure A master of metaphor, Sean D'Souza writes articles that astound readers. He gives readers what they want, and then some. You might think writing articles as powerful

Keep your newsletter from being trapped in spam filters with these tips. Copyright 2003, The Write Exposure For those of us who receive way too many unsolicited emails, Spam filters are a blessing. Switch to the publisher's side of the desk, though, and Spam filters can become problematic.

This article includes tips on using content sites without losing your rights. The Web is as a fantastic source of information. Many companies have created content sites pertaining to topics of interest to their customer group. Sites exist to help mothers, gamers, investors, teens, and so forth. Content