Tested and Approved is proud to announce Reflexive Entertainment's new soon to be hit Mosaic: Tomb of Mystery arriving March 10.

When is it wrong to be right? In this ever-shrinking world, foreign-based names can be an issue for those who value accuracy. So, when the issue arises, do you show what you know or go with the flow?

Calling brochures, special events, broadcast plugs and press releases what they are -- tactical devices -- does avoid confusing them with the broader, more comprehensive mission known as public relations.

Publicity placements are satisfying, but when it's REAL public relations performance you want, you had best shoot for creating the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives.

And what they probably are not getting are the quality public relations results they deserve, and the best that public relations has to offer.