With their new and hip "I'm lovin' it" campaign, McDonald's needed their fast-food restaurants to match this new vibe. New and fashionable uniforms could be the gold charm to connect the restaurants to the advertising campaign.

Guidelines to help you find your way through the maze of international etiquette rules that apply whether you work on-line or in an office.

Follow these professional business attire tips for both men and women because we are judged by the way we dress.

When a company is in the start-up phase, conducting research and development and fighting for its continued, profitable survival in the midst of a massive investment cycle - rarely will internal strife arise and threaten its existence. It is when the company turns a profit, when there is cash in the till - that, typically, all manner of grievances, complaints and demands arise.

Telecommunications is the most important physical infrastructure in the modern world. It is more important than roads because it can replace them. It is more important than office buildings because it allows for the formation of virtual offices. It is more crucial than legal and institutional systems because it surpasses national borders and undermines and subverts fossilized political structures.