1. You'll be able to communicate with your visitors. They'll begin to trust you and get to know you on a more personal level. People will purchase products quicker from somebody they already know and trust. 2. People will revisit your web site to participate on your discussion board or chat room.

We all put keywords in the title and then the meta tags, but we often forget or skip the next most important place, in a headline tags. We know that they are important but we try to design attractive pages and use nice graphics that look better and can't work in a good way to use big headlines reasonably. Well,

We know that something like 80% of visitors will abandon our sites without finishing the headline. And we know that "What's in this for me?" is the question every visitor asks immediately. We know we must demonstrate there is something here that matters. And we must do so quickly. Within seconds.

As a working mother of two, I must admit that sometimes my house isn't ready for company. Yes, you might trip over a few pairs of shoes when you walk in and you might have to wait for dinner while I dig around for some frozen pot pies and some clean dishes to serve them in. However, as Web Mistress

The most basic type of web page is a static one - a page that rests docilely within your browser window. It doesn't do anything. You can view it, then hit your browser back button and go away again. This is not the sort of page one normally sets out to create (I hope), but rather a minor but important